I help leaders make sense of markets, people, and trust across borders.
My work sits between strategy, communication, and cross-cultural judgment, especially when AI, sustainability, capital, and Asian market entry are involved.
Born in China. Shaped by the world.
I learned early that the same words can mean opposite things on either side of a border, and that the gap between them is where deals are won or lost.
I'm Yingying, founder of Yingfluence. I've spent fifteen years living in that gap: leading brand and government affairs for a $12B Chinese company landing in Indonesia, coaching leaders at Google and LinkedIn, teaching in Brazil, and hosting How China Works for audiences in 100+ countries. Different rooms, same work: helping people be understood, and trusted, somewhere they're not yet known.
Today I advise founders, investors, executives, and family offices moving across Singapore, China, Southeast Asia, and the West, especially where AI, sustainability, capital, and reputation intersect.
My work lives in the space between strategy and communication: how leaders explain complex technologies, enter unfamiliar markets, align stakeholders, and make decisions that survive cultural, regulatory, and reputational pressure.
It comes down to one question every cross-border leader eventually faces: why should the people here trust you? That's what I help answer, in multiple languages, literally and culturally.
What shaped my judgment.
Four threads sit behind the advice I give. They didn't run in a straight line, and that is the point: judgment comes from seeing the same problem from very different rooms.
Market Entry & Stakeholder Work
Leading external affairs and brand strategy for a $12B EV battery group landing in Indonesia, where the real task was aligning governments, regulators, partners, and press long before a plant opened.
Founder & Executive Advisory
Advising founders and executives on positioning, narrative, and the decisions that shape how investors and partners read them, plus coaching leaders inside Google and LinkedIn and mentoring growth-stage ventures.
AI, Sustainability & Capital Context
Working where technology, climate, and capital meet: building a green-talent and capital network, and pressure-testing how complex technology and climate claims hold up under investor and regulatory scrutiny.
Media, Speaking & Cultural Intelligence
Hosting a globally followed podcast, speaking on international stages, and teaching the craft of being understood across very different systems, languages, and audiences.